Video Marketing Basics

An online business with a high search-engine ranking is considered to have more credibility; these are often called “authority sites”.  These are sites that have LOTS of links to them.  YOU want YOUR website to become an authority site!  Video marketing is great way to do this.

Video CAN go viral, which means OTHER people will take the “embed code” from the likes of YouTube (don’t forget all the other sites will you!?) and put them onto THEIR site, giving you more exposure.

How easy is it to get started marketing your site with videos?  DEAD easy!  Below is a link to some free software called CamStudio.  It records what’s on your screen AND your voice (if you choose to do so), so you don’t have to buy a video camera and worry about how dorky you might look with a friend filming you. You can do demonstrations on your computer and simply send the resulting video to YouTube etc.

Of course, you may really enjoy being in front of a camera, and if this is the case, then by all means have somebody film you.  Video cameras are VERY inexpensive now and far superior to the ones made just a few years ago. However, if you can’t afford one, you can use a webcam that cost about $15, but nowadays most laptops have them built-in anyway.  A colleague of mine actually films himself walking around town, and then turn his laptop around to face things he wants people to see in his demonstrations.

Of course, don’t forget to add a text link to your website so that people know how to find you.  AND make sure the title and tags you use for each video include keywords that the video is about.  Make it educational and or fun and people WILL come to your site to check it out.

The benefits of video marketing far outweigh any negatives, not that that are many anyway.  Here’s the great FREE piece of software (you know just how much I LOVE FREE STUFF!) from Cam Studio.

Of course, you shouldn’t JUST market with videos.  This should still be considered a supplement to your article-writing and posts on forums and other people’s RELATED blogs.  Keep using the best traffic-building techniques found in Traffic Tactics and other great products, and you’ll have a well-rounded advertising and marketing campaign system working for you, even while you sleep.

Luke.