How To Submit Articles Properly For Increased Traffic - Part I

Professionals are very often NOT very good at what they do.  They are professional not because they are good at something, but simply because it’s what they do for a living…….their profession.

Try not the make the mistake of confusing the word ‘professional’ with ‘competent’.  I’ve know MANY people in all walks of life who pretty much just get-by at their job/profession, but have never really learned to do it well.  Like them, most online “professionals” are like this.

Don’t get me wrong, there are SOME very good internet marketers, but these are few and far between.   Those that do a good job use Article Marketing and THEN email marketing to find and then market their products and services to their prospective customers.

Article Marketing is easily one of the best ways to get visitors to your website, and email marketing is equally as good at converting that web-traffic into buying customers. Here I want to discuss how to to properly submit the articles you’ve written to the article directories.  In the next post I’ll discuss the follow-up technique to convert visitors using email marketing.

Most ‘professionals’ who make their money online don’t even realize that article marketing is one of the best ways to get traffic to their sites, so you are in a good position knowing this.  You also need to know HOW to submit your articles properly for them to have maximum and long-term effect.

Getting one-way links back to your website (or sites) is the name of the game, but ALSO, you will become known as an authority in your field and THAT will get you visitors also, because people will hear of you and try to find you in the search engines.  If you don’t believe me, type Luke Hawthorne into Google.  I come up #1, and my articles are also on the first page.  Now see what happens if you type in YOUR name.  Okay, so you can see that I know what I’m talking about.

Now, back to getting links TO your sites by submitting articles properly.

People use search-engines like the mythical ‘Oracle’ (in fact I’m surprised that their isn’t a search-engine called ‘Oracle’ yet).  They want to ask the search-engines a question and get an answer, so it’s the answer that they want, but the search-engines can currently only find TEXT.  They’re working on speech-recognition, so that will be the next phase of search-engine growth.

First, you need to realize that you need to get LOTS of articles ‘out there’.  Try and submit one article every week, at least to the top 5 directories (these are easily found by using Google or the like).

Don’t EVER worry about giving away too much information.  The more secrets you reveal and the better the quality of your articles, the more visitors you will get to your websites.  Also remember, if you DO have several sites that you want to promote that are on similar topics (or identical subjects), you can submit the same article but with different links.  You can also submit the same articles or very slightly modified versions to the SAME article directories a few months later, after the earlier articles have already been taken and used on other peoples sites.  This way, you’re leveraging the one article into links for several sites.

Make sure that you preview each article before clicking the ’submit’ button, so that you’re sure that the article looks good; paragraphs of about even length and not too long, punctuation right etc.

Be sure the make your articles easy to read.  The sad fact is that the AVERAGE reading level in the U.S.A. (currently the leading power in the world) is age 12.  I’m SERIOUS!  NO difficult words, keep your wording simple.  Don’t say “exacerbate”, say “worsen” or “made worse”.

Check to make sure that the subject you are writing on IS in demand.  As I write this, the ‘hot-topic’ is Social Marketing.  It won’t last, so you CAN write about this, but it’s better to write on subjects of LASTING importance, rather than something that’s currently trendy.  Your PRODUCTS, however, should be aimed at the trendy/fashionable market.

I’ll go into a little more details tomorrow.

Luke.