Google Insights for Search

A very quick post today, because Google explains its ‘Insight for Search’ tool way better than I ever could right here:

Google Insights for Search

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What Is Insights for Search?

In the proverbial “nutshell”, Insights for Search allows you to compare the amount of searches that people make.  Doesn’t their Keyword Search Tool do this?  Yes, it does, however, the Insights tool allows you to make comparisons within specific categories, time periods or regions around the world.

Interface

As with all Google products and services, the interface (above) is clean, simple and intuitive.    You simply have to select either just the search term (keyword), the location (by country) or the time range (seel image below).

There are several options including:

1. Choose a category; this feature allows you to be more specific, so you can choose from an array of about 20 topics (e.g. Arts and Humanities, Travel, Sports, Finance etc.)

2. Seasonality; this allows you to quickly determine the potential demand for your products and services by the time of year.  This is an excellent tool, especially when combined with the locations tool.  For example, when it’s summer in the Northern hemisphere, it’s Winter in the Southern Hemisphere.

3. Geographic Distribution; knowing where your audience/customer-base is located based on what they are searching for is very important to know.  If you know this information, you can better market to them.

4. Properties; this allows you to see other areas of Google’s information database.

This is definitely a tool you should acquaint yourself with.  Knowing the trends created by the media, the news being reported (even if it isn’t REALLY “news worthy”) and the searching public is information that just might transform the way you do business.

Luke.