What Are The Four Types Of Website?

Here’s a quick post for all the new internet marketers out there.

How many types of website are there?

There are BASICALLY four types of website, and each choosing which website to create depends on what you want it for and what you want it to do for you.  They are:

1. Sales letter
2. Content site
3. Mini-site (sometimes called a Micro-site)
4. Landing page

Let’s discuss each one in turn.

Sales Letter

This is basically just one long page and is designed to sell one thing.  A good example can be seen at:

Ballistic Blogging for Cash

The typical sales letter explains a problem which the reader may be experiencing, then offers a solution, demonstrating benefits and ends with a call to action.

Content Site

Content sites are basically sites full of massive amounts of information.  Blogs (like this one) and sites such as Wikepedia are excellent examples.  They are designed to keep people returning for more information, and are especially good for advertising other products,  with AdSense ads or Affiliate links.  The essence of a content sites is relationship building.

Mini-Site

Sometimes called Micro-sites, Mini-sites are also very good at selling.  They are usually between 3 and 10 pages long and describe a range of products.  Affiliate marketers use these all the time.

Landing Page

A landing page or squeeze page, is just one page usually (though some internet marketers are making them more sophisticated now) and is designed to do one thing and one thing only, and that is to build an email list.  Once a marketer has a list of names and associated email addresses, he (or she) can mail offers of their own or as an affiliate multiple times with multiple products.

There you have it; four types of website that pretty much covers everything somebody would do with a site.  I hope this clarifies things for you.

Luke.