.
Optional Website Research
While it’s absolutely CLEAR that keyword research is critical, the lines are a little blurred when it comes to other kinds of research that you should consider doing when planning your next website.
As you can see from the diagram above, there are four other areas that you should consider, and whether you do them or not is sometimes a choice.
Competitive Research
This is simply checking what competition there is and to find out what they are doing right or wrong.
Traffic Research
This is simply determining if there is ENOUGH potential traffic. Google Adwords Keyword tool is great for this.
Qualitative Research
This is finding out whether the traffic you might get is of the right kind. Keyword phrases such as “buy XYZ” rather than simply “XYZ” will determine whether or not there is enough traffic of the right quality.
Customer Research
Without knowing what your potential customers want, there’s little point in trying to sell them anything, so go to forums to find out what they are asking for help with.
Conclusion
Research is absolutely necessary for the success of your websites, but always keep in mind that you should not OVER ANALYZE any of them, and consequently suffer from “paralysis through analysis”.
Do SOME research, then get your site going. DOING will ALWAYS win over thinking, and while this isn’t always necessarily the best thing for the world, it’s definitely best for your internet business.
Luke.
If this helped you, please feel free to buy me a cup of coffee.......leaded of course!!!
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