Look at the diagram below:
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Adsense Heat Map
Okay, it doesn’t look like much, but in fact it could be the key to whether you make a few dollars regularly with your online marketing efforts or none ever. You see Google’s Adsense program allows you to make a small percentage of what THEY make from thier advertisers.
Where On Your Website?
The problem is of course, two fold:
1. Where do I have ROOM for ads
2. Where should I PUT the ads
The first one can only be helped if you’re either prepared to change your existing site, you already have space available, or if you are PLANNING a new site. The second is easy. Google actually TELLS you where you should put their ads!
The map above is Google’s own “Heat Map”, their way of telling you where their experience tells them that MOST people look AND CLICK. How do they do this? I have NO IDEA, but if you think about it, Google WANTS people to click on their ads. Each time somebody clicks on one of their ads, whether it’s in the search results from a Google search OR from YOUR website, THEY STILL GET PAID!
This is why they WANT to give you this information, and want it to be as accurate as possible.
Google’s Heat Map
If you look at the image below, you’ll see I’ve check-marked the areas that Google suggests are best to place their Adsense ads.
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The rule, as you can see, is this: the darker the color, the “hotter” the area. This simply means that these areas have been shown to get clicked MORE FREQUENTLY than the same ad would get clicked in OTHTER positions.
For whatever reason this works, the next time you are planning your website, think carefully about exactly WHERE you want to monetize your site with Adsense.
Luke.
If this helped you, please feel free to buy me a cup of coffee.......leaded of course!!!
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