What Is No-Follow?
The “no-follow” attribute simply tells the search-engine spiders to stop in their tracks. That’s it. Look at the image below:
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Backlinks
Getting links back to your website is critical if you want to rank higher in the search engine indexes, but putting out links that have the “no-follow” attribute attached to them is pointless, unless all you want is for HUMAN readers to come and look at your site (based on the content you left on somebody else’s site).
While this isn’t the prettiest diagram, it clearly shows whenever a link is instructed (by the website owner where the link is located) to “no-follow”, then what happens is that the search-engine spider/crawler (software that Google, Yahoo, Bing etc. use to find and then index web content).
In the diagram, the bug-like creature represents the “spider” software from one of the many search engines. It looks at a web-page (not website but the web-PAGE) and will follow links FROM that page, UNLESS the website owner has made the link in that page “no-follow” links.
Why No-Follow?
The main reason website owners make many of their links “no-follow”s is that they simply don’t want parts of their site found and indexed. Another reason they may do this is because they don’t KNOW that they’re doing it, and some programs (like some blogging platforms) are set, by default, to not follow links.
Real Link Finder
There is some great FREE software called Real Link Finder that will determine if links on a particular web page have the “no-follow” attribute or not. You can get it HERE.
Luke.
If this helped you, please feel free to buy me a cup of coffee.......leaded of course!!!
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