Maslow’s Hierarchy Of Needs

Abraham Maslow

If you haven’t heard of Abraham Maslow, as an internet marketer, you really should acquaint yourself with his work.  In 1943 he published ‘A Theory Of Human Motivation’ and this has been taught to thousands of sales-people and marketers for several decades.

Hierarchy Of Needs

While there is debate amongst psychologists in regard to Maslow’s work on this subject, he certainly got the ball rolling in this field of learning, and indirectly created a new field of teaching.  Most marketers (good ones that is) now understand that to sell effectively, you must get inside the head of your prospects.

In effect, what Maslow was saying is this:

You can only consider the “higher” functions of morality (right and wrong etc.) when you have self-esteem and respect from others. Nor can you write poetry or think about the universe and your place in it (be it from a religious or philosophical viewpoint).

But you can’t get THAT until you have other needs met, such as love and sexual intimacy. And THEY can’t be met if you don’t feel secure socially with enough money coming in (whether it’s a job or your business) and your health is good enough so that you can function on a daily bases.

In turn, NONE of the above can be met if you don’t have water, food and shelter etc.

Humans

While many of these things change throughout your life, they are necessary for all “well adjusted” (not street-rat crazy) humans.  Let’s be honest, there ARE some people (many of whom are either actors, preachers or politicians……what do you mean “what’s the difference?”) who NOT “well adjusted”, but all psychology is based on what MOST humans are like, not the mad-hatters of the world.

Desperate People

Someone who understands this phenomenon well is Alexis Dawes.  Her book Desperate Buyers Only (click on the image below to read her sales page) she describes IN GREAT DETAIL exactly how to find people who are READY and EAGER to purchase a solution to their most pressing problem.

In my opinion, this is the best book in the subject written, and I say that because it SIMPLIFIES the whole process of deciding which area you should consider going into when thinking about a business.  Rather than HOPING that what you are considering doing will work, you will KNOW ahead of time if there is a big enough market out there.

It also shows you how to find products to recommend to this market, that you don’t have to buy, because you can simply RECOMMEND it and earn commissions as an affiliate for that product.

Click on the image above and take a look at Alexis’ sales letter, which is a great education in copywriting in and of itself.

Luke.

.

Make Money Online

Home Business