Take a look at the crudely drawn image above. It shows a graph, along the bottom (the x axis) starting on the left are short-tail keywords (S/T) and to the right are long-tail keywords (L/T). The Y axis going up and down shows the amount of competition for the keywords.
Short Tail Keywords
A keyword is most frequently a string of words rather than just one word. The word HORSE would be a short tail keyword. This would have a massive amount of competition, simply because it is far too BROAD a term. There are so many things associated with the word horse, that competing for it is almost impossible.
Long Tail Keywords
‘Horse riding” is a longER tail keyword, but still too short for most people to compete for. Now, if you add the name of your town, state and country such as ‘Horse riding tempe arizona usa’ you will suddenly find the competition for that keyword drop massively.
Relevance
If you look at the graph again, you’ll see a vertical like on the right. This represents how the more specific (the longer-tail) keyword you use, the more relevant it will be to your product or service offering.
Offering something to the wrong group of people, or at the wrong time is simply a waste of time (yours AND theirs) and using long-tail keywords is the best way to avoid doing this.
Load your website with plenty of long-tail keywords that define exactly what you are offering, and you will see the amount of traffic to your site increase exponentially.
Luke.
If this helped you, please feel free to buy me a cup of coffee.......leaded of course!!!
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