The Color Of Money

Making your money online is all about understanding the internet and the technicalities behind it, right?

WRONG!

The Psychology of Color

Take a look at the chart above.  Over the past 50 years or so, there have been many studies that have shown that, for several reasons, humans generally react to colors in approximately the same way.

Where In The World

There ARE variations in responses to different colors depending on peoples around the globe, and most of these differences are attributed to the culture in which people are raised.  Traditions based on each culture’s religion and other myths.

The Business Of Internet Marketing

While it’s quite easy to see how a people’s myths can affect how color choice can affect them, it’s rather more difficult to understand the effect that color can have in the business world.

Interestingly, color has a very powerful emotionally effect on people anywhere in the world and indeed in any setting.

Business Example

Imagine a corporation that has a very serious business, the business of selling pharmaceutical drugs.  Now imagine that their corporate colors (their logo, letterheads, business cards and other advertising) make you (and most other people) feel scared when you see them.  How would that affect their sales?

Or how about a funeral parlor that uses the orange and yellow to promote their image?  You might be more inclined to use another nearby company I would think.

Think About Your Colors

The next time you are thinking about revamping YOUR website, or you are creating your next one, consider carefully your color choice.  Try to make it match the FEEL of your message and your service or product.

You may find that just a simple thing like this can make ALL the difference once somebody has found your site because of the keywords you have used.  Your site will become immediately “stickier” because your visitors like it a lot more, even though they may not consciously know why.

Luke.