Increase Your Value To Your Readers

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To be truly successful as an online marketer, you need to make sure that you are increasing your VALUE to your readership.  Sounds simple right?  What have all the most successful business-people done over the years?  They’ve provided something that others value; things that other people value ENOUGH to part with their hard-earned money to acquire.  Henry Ford, Elizabeth Arden, Walter Chrysler, Mary Kay Ash, Thomas Edison, Anita Roddick,Bill Gates………..all of these people created organizations that in turn created products that enhanced people’s lives.

However, most businesses that are started (anywhere in the world) are created solely with the intention of making that business owner wealthy………and most of them fail!  That’s a sad fact.  One of the most basic reasons that this is true is BECAUSE they were started with only one objective……….making money.  An ESSENTIAL second ingredient to the success-recipe is providing REAL VALUE to your customers.

Online business are no different in this respect, in fact, it’s probably true that even more online businesses fail than “brick and mortar” businesses because there are a lot MORE online businesses created than there are real-world ones.  The percentage of these failing is also most likely higher, because there are a lot more fly-by-night operations out there; people who want to set up websites, ad some adsense ads and then sit-back and wait for the money to start rolling  in.

A LOT of the fault IS theirs, but there are some legitimate business people that will still fail initially because the information that they receive from the internet-marketing “guru’s” is incorrect, incomplete or simply just really poor quality.  Often, the difference between making $100 a month and $4,000 a month could be one little thing that the training (ebook, audio or video) failed to tell you about, but more likely it’s several pieces of the puzzle that are missing.

This often isn’t deliberate; some of these marketing-trainers don’t realize they are leaving out something; others probably don’t want the competition so leave it out on purpose.

A lot of the most successful internet-marketers were simply very fortunate; they found a great Joint Venture partner perhaps that already had a large, quality mailing list of current buyers, or they wrote an ebook that filled a nice little gap (”niche”) in the market-place that they didn’t even realize WAS a gap.  They were just in the right place at the right time.  They often then find that they don’t have anything to follow-up with and they disappear without a trace, having pocketed a couple of hundred thousand dollars.

There are some who have stood the test of time and are so well-established now that people will buy pretty much anything that they offer, all of which are “high ticket” items; $10,000 courses, $5,000 seminars or $397 monthly subscriptions to membership sites.  Others are up and coming and will be the next wave of internet marketers.  You might be one of them.  But you MUST provide VALUE for your readers!  Here’s an article I wrote a while back giving an example of how to create wealth.  Creating VALUE is no different.

However, getting that value TO your potential customer is rather more difficult.  You really can have the best product in the world, but if you can’t get people to KNOW about it AND convince them that it will enhance their lives, then you will never have a successful business.

Take a look here and check-out some of the best tutorials that I’ve seen.  Affiliate Millions is a great place to start, but there are also four other tutorials that could easily make the difference between your online business being successful or not.

AD VALUE to the world by CREATING something that others want.  Do what Elizabeth Arden and Thomas Edison did.  You don’t have to do it on a grand-scale like they did, but hey, who knows how far you’ll be able to take your new business? By becoming valuable to your readers, they will one day turn into customers; loyal customers who will keep buying things from you because they KNOW you will always provide them with great value for money.

Luke.