How To Deal With The Information Explosion

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Clearly, the world is changing exponentially.  More people are being born and more information is made available to us at an ever increasing rate.  More information is ALSO BEING ADDED to our knowledge base every day.  So, can we keep up with it all?

NO!

Plain and simple, not only can’t we even begin to keep up with what’s going on in the world, it’s really not a good idea to even try.  Here’s why.

We humans have evolved (or been created depending on your core beliefs) over millions of years (or 6,000, again, depending upon your beliefs) and technology has only really been created by humans over the last few centuries.

How Humans Developed

As hunter-gatherers, humans survived by being able to think at a more advanced level than other animals.  However, the BASIC nature of humans is no different to any of the other animals; we still need and want water, food, shelter and sex in that order.  This is for our survival, both individually and as a species.

The more advanced our society becomes, the more difficult it is for us to cope, because we are not well adapted (or created) to deal with so much information, information that is not only added to, but also keeps changing.  What is important today in technology will be outdated within a very short time.

What To Do

Just look at how computer programs change every other year (or more often).  You have to almost re-learn the whole thing each time as the companies that produce them try to stay in business by offering better products.  Any Windows .95 users still out there???

The answer to this situation is, I think, very clear.  You DON’T try to keep up.  If you try and fail (which you will) you’ll feel bad about yourself and think you’re not very smart.

In my opinion, you should concentrate on some of the core factors that will probably NEVER change in humans.

Core Desires

It’s quite well known that people will pay a lot more money for something that they WANT than for what they need (other than extreme situations such as a starving person who would give EVERYTHING they own for food etc.).

As this is the case, the answer to the “overload’ problem is that you should focus on the CORE desires of what people want, and then simply become a supplier of those core desires.

What Do People REALLY Want?

Though it’s easy to think that people want bigger houses, nicer cars, lots of vacations to exotic countries etc. the FACT is that this is not the case.  What people REALLY want is the following:

1. They want respect

2. They want to feel safe

3. They want to feel significant

4. They want to leave something of value behind when they die

5. They want to liver forever (in this world or another)

Once you understand these things, all of the other STUFF out there becomes almost meaningless, because ALL of that stuff is still aimed at achieving the five things.

As an internet marketer, as any business person, keep these things in mind whenever you offer anything to your customers.  It will save you a lot of time and money trying to keep up with the world.

Luke.