Piwik – Great Alternative To Google Analytics

To a large degree, the success of an internet marketer in making money online is due to how much they know about their website’s visitors.  Put simply, the more you know, you can make better informed decisions.

Piwik

Piwik is a downloadable, open source (GPL licensed) web analytics software program, providing you with detailed r reports on your website visitors, the search engines and keywords they used, the language they speak, your popular pages… and so much more. Piwik aims to be an open source alternative to Google Analytics.

How Does Piwik Install?

It’s a PHP MySQL software program that you download and install on your own webserver. At the end of the installation process you will get a JavaScript tag, and you simply copy and paste this tag on websites you wish to track, or use an existing plugin.

Other Info Provided

Piwik also offers the following information about your chosen website:

1. A graph showing last visits

2. The length of that people tend to stay on the site

3. The browser that the visitors are using

4. The country in which the visitor is located

5. The list of keywords used by the visitor to find your website

6. A list of external websites

7. Which search-engine is bringing most enquiries

8. Visits by server time

Google Analytics

Is Piwik any better than Google Analytics?  Hard to say really.  It’s a little like comparing two different fruits; you’ll usually like one more than the other, but you’ll grow accustomed to whichever one you use (or eat) more frequently.

You can see an interactive demonstration of this nice piece of server-side software HERE.

Luke.