A lot of people seem to think that SEO (Search Engine Optimization) is far too slow to be of any real benefit to them.  However, not only are a lot of SEO techniques important, they will benefit you and your site for years to come.

LONG-TAIL KEYWORDS

These are ‘keywords’ are nothing more than a series of words that you might type into a search-engine.  Rarely do people use just ONE word as a keyword search these days.  Why?  Because people want SPECIFIC information, and the more words they use to describe what they want information about, the more accurate (they hope) the results will be.  You should understand that ranking well for a particular word is VERY difficult, but ranking for a string of words (long-tail keywords) is a lot easier.

This is because the search-engines can find the word easier,  which means you can rank well with them faster.

WHAT YOU SHOULD BE DOING

To rank well for a long-tail keyword, you should firstly FIND the most appropriate keyword (long-tail that is) for your site.  Use the Google Keyword Tool (or another of your choice) and type in the single word that you think MOST describes your website.  Then, use whatever the tool returns as results as your long-tail keyword.  Then it’s simply a matter of using THAT term (keyword) in your blog entries, titles, tags etc. to make sure that the search-engines find you.

BE REALISTIC

DON”T fool yourself!  To make sure that your search-term REALLY IS what’s being searched for, go to some forums on that subject and see what STRINGS of words or being used there.  This will confirm or refute what the keyword tool you used is saying.

Opimizing your website for the search-engines (like Google or Yahoo) to find isn’t as difficult as you may think.  The engines are (currently) looking for WORDS!  Use the words MOST appropriate to your website and you WILL be found by them.

A WORD OF WARNING

But be warned.  Use words that EVERYBODY else (or at least TOO MANY others) are using, and you will find your website ranked somewhere MUCH lower than you want it to be.  The moral of this story is, make sure you have SOME kind of readership/market, but make sure it’s not SO large that everybody ELSE is already in on the action.

Luke.

Here’s a nice early Christmas ou can get some first rate and totally FREE software to create some professional quality header graphics.  It’s called XHeader and you can get your copy here.

INTELLIMON

This is made by a company called Intellimon, and they are promoting their excellent software XSitePro, which is, in my opinion, the best alternative to Dreamweaver available (and it’s a FRACTION of the cost by the way).

DREAMWEAVER ALTERNATIVE

Not only that, but it’s also designed especially for people who want to sell products online.  Dreamweaver is superb for general website design, but if you want to quickly create websites for selling a product, then XSitePro is the product you should seriously consider using.

YOUR CHRISTMAS GIFT

Intellimon is giving away their XHeader software so that they can promote their flagship product XSitePro.  You can use XHeader with XSitePro or any other website creation software you want to use.

The header-graphics provided are outstanding in their quality and the the choice is more than most people would ever need.

WHY REGISTER THE SOFTWARE?

You get 50 basic templates if you don’t register your software, or 1000 if you do register! Registering simply means you are placed on thier mailing-list so that they can offer thier other software to you.  You can unsubscribe to this list at any time you choose of course.

Making money online can be a LOT easier and a LOT less expensive if you use free software, and for producing professionaly quality header (or footer) graphics, this software can’t be beaten.

GET IT HERE

Get your free copy now.

XHEADER

MERRY CHRISTMAS TO YOU AND I’D LIKE TO WISH YOU A VERY PROFITABLE NEW YEAR!

Luke.

PS. I’m taking a few days off, but I’ll look forward to contact with you again in 2009.