No not YOU! This is just a catchy headline to get you to READ the article.
While writing your posts you need to keep in mind a few basics.
A catchy post title or headline is about 50% as important as the content of the rest of your post. It can glue a reader to your post immediately.
Write in a friendly manner but avoid using too many jargon words. Explain things using familiar words that most other people use.
Make sure that you hold your reader’s attention by making your posts catchy. Don’t write in a tone that is tiring or boring. Write short sentences and keep then crisp and precise. Always hit the point immediately in the course of your post.
Keep it simple. This is the rule of thumb you must follow at all point. Long tedious posts are just boring (I know because I’ve written some myself!). No one has the time to throw away, no matter how well you write.
Using the keywords of your posts frequently increases the search-ability of that particular article which in turn leads more people to visit your blog. DON’T OVER-DO THIS, or Google (and Yahoo now) will give you a slap on the wrist!
Keep linking the blogs you read to yours in order to build a network of links. Remember, linking increases rankings (one way links are by far the best of course).
Make sure you put your thought clearly before the readers so that it does not become dull.
At all costs keep your content – articles, poems, photographs, videos – reader friendly. Your reader must be at the center of your post in a way that he (or she of course) must feel that he is gaining something out of reading your post. This is the basic rule in blog writing.
Never let the reader feel that he has been tricked into reading your post or clicking on your blog link. You are ruining all your long term chances of that reader coming back to your blog if you use trickery.
Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again because your grammar stinks. Always proof read your blog. A small typo here and there can be understood, but make sure you don’t make LOTS of errors.
So, be consistent with your blog content and watch visitors start to increase week after week.
Luke
