The Moonwalking Bear that is!?  No? Well watch it again right now.  There you go! Why did you miss him the first time around? Because the makers of the movie used a very old trick that has been employed for centuries by those in the know.  Who?  Well, politicians and magicians are two groups of people who come to mind, but there are others.

The technique is called ‘diversion’ and it is simply a way of making a person (or most often a large group of people) look at something else while you are doing something that you don’t want them to know about. It’s the very ESSENCE of controlling people.  So, if you don’t want to be controlled by others, like advertisers, politicians, your boss etc. then you need to start paying closer attention to what they are NOT discussing or showing you.

STAY FOCUSED ON YOUR TARGET and DON’T LET OTHERS DISTRACT YOU for THEIR benefit.

When you can do this, you will have made a HUGE leap towards gaining personal power and personal wealth.

Making money, be it online or anywhere else requires, that YOU be in control of your destiny.  If you let others tell you what’s happening and believe everything you see, read and hear, you cannot possibly be in control of your finances or your life.

Remember, people in authority over you can ONLY have authority IF YOU GIVE IT TO THEM.

Stay on your guard at all times and start making and KEEPING money for yourself.

Luke

Part II

One of the ways LSI has changed the way Google looks at sites is a shift from “keyword” to “themes”.  Today, and in the foreseeable future, it will be more advantageous to build your sites around a number of related words and synonyms instead of around a single keyword, because we humans are not looking for pages that contain specific keywords, we are looking for information about a subject.

Remember, realtors talk about “Location, location, location” but internet marketers think in terms of “Information, information, information”.  After all, without the right content on your site, attracting the wrong visitors will NOT make you any sales, nor will it help he person looking for that information.

In the recent past, Search-engine Optimization has been all about the focus on a keyword or keyword phrase.  The idea was that if one particular keyword was bringing in the most traffic, it should be the one used throughout the site, and as often as possible.  But now, with the introduction of Latent Semantic Indexing, websites that were once ranked high because of hundreds or thousands of external, internal or reciprocal links based on just one keyword, have now found their rankings have plummeted.

This new system looks for more humanized linking and more humanized thinking.  Instead of one keyword or keyword phrase being used, a variety of words are favored.

Though we don’t know what the future holds for search-engines, we do know that the world’s information IS being both indexed AND made available to anybody with an internet connection and a computer at an ever increasing rate.  So, for now, what can you do to help get the rankings in the search-engines that you need?  Here are a few pointers:

Create themed sites on a broader area, rather than just concentrating on one keyword or keyphrase.

Rather than artificially stuffing your pages full of keywords, write in a more natural style.

Concentrate on the subject matter and stop thinking about the keywords.  Make the CONTENT the most important aspect of your articles and posts and include synonyms, related words and plural words.

Spend less time looking for reciprocal links and more time creating inbound links. These are the far more important.  Writing quality articles and posting comments on other RELATED blogs are two great ways to get these links.

Google is definitely at the head of this new wave, but MSN and Yahoo are quickly realizing the value of LSI.  What does the future hold for search-engines?  Hang-on a moment while I Google that question!

Luke

What is Latent Semantic Indexing?

Latent Semantic Indexing, otherwise known as LSI, is a new way for search engines such as Google, MSN and Yahoo, to view and rank a websites content in a manner much more like you’d expect a human to rank a site. Behind the scenes these new LSI algorithms analyze pages not only for keywords, but also for similar words AND other RELATED words which might be expected to be present.

For example, a web page about golf, when analyzed using LSI, should expect to contain related words, such as “golfcart”, “clubs”, “courses”, “green”, “fairway” etc.  In general, while we do not know the exact mathematical formula used for LSI, we do know that its real function is to determine if the content of a site is of value to the visitor or not.

Why, and how, did LSI come about?

A few years ago, Google purchased a company called ‘Applied Semantics’ whose software was used to organize information from websites in a manner similar to the way that humans might do.  Google bought this company so that they could match Adwords advertisers with the appropriate web pages where the ads would be shown as Adsense ads.  Initially, Google matched keywords on the webpages to keywords in the ads and a website owner earned money for every click he received from the Adsense ads on his or her site.

However, people are always trying to find quick and easy ways to make money online (and elsewhere) and a problem soon arose that millions of websites were being created simply to contain relevant long-tailed keyword phrases to capture traffic from Google.  Content on these, often machine-generated sites, was third-rate at best. Imagine searching for ‘Golf’ and finding a website with nothing more than advertisements for products, when all you wanted was information about golf.  Google could not differentiate between this fake “content” and the sites which actually contained valuable content, with REAL information about what was searched for.

Other ‘Black Hat’ techniques, such as filling webpages with keywords and using linking strategies to increase rankings started being used, which made the problem worse still. This reciprocal linking, however, was soon given the now famous “Google-slap” and even Yahoo and MSN have started changing their algorithms to make reciprocal links have a far lower ‘weight’, so they aren’t worth as much to the ranking status.

Part II tomorrow.

Luke

Having an edge over your competition is probably one of the most important things any company can have, whether that is a better product or better service.  Making money with your internet business can be made a LOT easier if you know what your competitors are up to.

Okay, registering with the search-engines is a good start, but that really should count as ‘Class 101′ because that is the first thing you should do to start the progress of your sites march up the rankings.  You need to be a little sneakier though.

Here are a few nice techniques you can use to find out what the other players in your field are doing.

The “top secret” algorithms that Google and Yahoo use to rank your site include weight given to links from OTHER websites back to your site.  Their logic?  Well, if OTHER websites think you’re site is relevent, then so do they!  AND the more links that each of THOSE sites have, then the more “weight” they carry.

So, let’s look into linking.  One of the best snooping tools in the world is…………………GOOGLE.  After all, Google is ALL about information indexing right!  Here’s how you can use Google (or Yahoo if you prefer) to get the “skinny” on your competition.

Firstly, to find out if YOUR site is listed in a particular search-engine, which it should be because you registered it with them, simply type your full domain name/URL into the search box (including the www.). If you ARE registered with them, then a result will appear (or hopefully several results).

Okay, now try typing into the search box site:YOUR WEB ADDRESS (that’s YOUR address) this will give you a list of all of the pages that the search-engine has been able to find indexed for your site.

Now if you can get this information for YOUR site, then you can get it for your competitors sites also!  Good information to have, I’m sure you’ll agree.

The next trick you might want to use is to type link:YOUR WEB SITE into the search box.  Now you’ll see how many sites are linking TO your site.  Again, if this works for YOUR website, it’ll work for your competitors sites also.  Once you see who is linking to them, you can CONTACT these other sites and suggest a link-trade with them! They link to you and you link to them. Great for building links back to your site, even though Google doesn’t give as much ‘weight’ to these ‘reciprocal’ links as they would a one-way link directly to your site

Now, Google and Yahoo are both quite fussy in what they term a “link”, so to get a true number of links, go to ‘alltheweb.com’ and do the same thing.  You’ll now see a much more extensive list of who is linking to your site, but more importantly, who is linking to your competitors sites.

Finally, you can try using Alexa (http://www.alexa.com) to find out how your competitors are doing in the rankings.

So, if you want to make more money online (and who doesn’t), practice a few of these techniques regularly and watch your rankings improve dramatically.

Luke.

“If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.” - Henry Ford

(I underlined the words because they are SO IMPORTANT to understanding where your real independence comes from). - Luke

That’s the title I’ve settled upon for my new product.  It’s not complete yet, but I’m expecting it to be ready sometime in November.

I’ve designed this video course to show you how to make money online using affiliate marketing, but it goes much deeper into the search-engine-optimization techniques you should use to ensure that Google and Yahoo find you quickly and easily.

Making money on the internet is by FAR the best way to start a business, but most people don’t know where to begin and what mistakes to avoid.  This course will have you aimed at the stars and creating your OWN profitable home-based business within just two to three weeks.

Keep you eye out for it.  If you subscribe to my RSS feed or if you get my free eBook, I’ll make sure you are informed when the product is launched.

Luke

Have you ever spent days, weeks or even years learning a new subject?  It could be learning how to make money on the internet, how to make money in a new business venture in the ‘real world’ or perhaps you wanted to learn how wealthy people got their money.  Whatever it is you spent some of your precious time becoming knowledgeable in, did you ever discover, towards the end of your training, that there really wasn’t anything really new about any of it?

I’ve done this many times.  I start out thinking that learning to scuba-dive is going to be the most difficult thing in the world because I’ve never done anything remoely like that before in my life.  Then, after a couple of weeks of study and practice, I realise that, although the feeling of being completely immersed in water and still breathing for over an hour is very different from holding my breath for a few seconds before surfacing, the learning process is the same.  I learned by DOING it.

There are very few people on this planet who can learn anything well by just observing it being done. There are fewer still who can learn by be told about it.  And there are almost none who can learn a subject well just by reading about it. Reading is a VERY important part of learning; it’s often where learning BEGINS. However, after this, you pretty much need to go out and, as Nike advertisements say “Just Do It!”.

Most people learn well subjects that they are interested in.  So, if you are interested in making money online, the first thing you would do is to read about how others have done it and ARE doing it.  Then, you put your toe in the water, and like me learning to scuba-dive, you DIVE IN!

Yep, I swallowed a few dozen mouthsful of sea water; and yes, I thought I was going to drown a few times, but I’ve been through the hard part and now, my lifestyle is better because of it.

Learning anything new can be tough, some things will be more difficult for you to pick-up than other things. But just realise that with constant practice, you’ll become good at it, and one day, you’ll master it.

The internet has created the BEST opportunity bar none for you to make money by starting your own home-based busines.  Never before in mankinds history has it been possible for so many people, with almost no money to be able to start a business and make money working the hours that they choose to work. Never before has this been so accessible.

The internet seems to spawn new ideas on how to do business almost every week, but just remember, that whatever it is that you might want to learn, the learning process is still the same.  Get interested in it (to give you the motivation you need to get over the tough parts), read about it……….then DO IT!

As Calvin Coolidge so rightly said “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent.”

Here’s a good place to start:

How To Make Money As An Afffiliate

You’re already interested in making money on the internet because you’re reading this.  So now all you have to do is study it, then……………well, you know the rest.

Luke

Web-hosting has come a long way in the past five years.  What was once an industry that offered little more than “disc space” on their array of computers has evolved into a very sophisticated industry.  Kiosk is becoming one of the leaders in this industry, offering so many additional services that it is pretty hard to keep up with all of them.

The Kiosk staff are dedicated to helping Internet Marketers (and anybody who just wants a website) achieve thier online goals. Through their help desk and Hot-Conference chat-room they are becoming renowned around the world for their top notch customer support.

They are based in Ottawa, Canada. If you didn’t realize it, Canada is fast becoming one of THE places in the world for the technology companies to flourish. In their CEO and founders own words: “Everyone who is involved with us knows that we like to put a human aspect in everything we do. We are more than an Internet company, we are real people and our business is based on the fact that you are a real person too!”

Incidentally, I use them now and couldn’t be happier.  Here’s a link to their site: Kiosk

Luke

Just in case you haven’t heard of it, Twitter is becoming one of the most important aspects of Web 2.0 (see my earlier post).  Here’s a great YouTube video explaining just what Twitter is:

Here’s a link to a great product that will help YOU make the best of Twitter.

Social Traffic Explosion

How To Use Social Networking To Get FREE Traffic To Your Website

Luke

“The surest way to get rid of a bore is to lend money to him”. - Paul Louis Courier